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Lady GaGa COVID- 19 Explainer


Design and Direction by Arthur Metcalf, Matt Smithson and David Stanfield ( Igor + Valentine )

Lady Gaga commissioned this COVID - 19 explainer spot for use in streams and social media. The project had a very short deadline, with only a few days of animation time available to make it look as polished as possible. 

Breakdowns from a couple of my favorite moments:

Animation was done using Adobe Animate and After Effects

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