Lady GaGa COVID- 19 Explainer
Design and Direction by Arthur Metcalf, Matt Smithson and David Stanfield ( Igor + Valentine )
Lady Gaga commissioned this COVID - 19 explainer spot for use in streams and social media. The project had a very short deadline, with only a few days of animation time available to make it look as polished as possible.
Breakdowns from a couple of my favorite moments:
Animation was done using Adobe Animate and After Effects